Products
Why customised music?
On-premise music has power and influence. It can enhance moods, boost productivity, persuade people to linger instore and reinforce positive brand associations. It can markedly increase sales too. Research shows a slow tempo encourages leisurely shopping and can boost retail sales by up to 38%, while a quick tempo increases restaurant sales through faster customer turnover.
Music also influences buying decisions. Customers in a retail liquor store were found to buy more French wine when they heard French music - and more German wine when German music was played.
But only customised music can vary according to the time, day and target audience. Only customised music can change the mood and tempo, appealing to different customer types. And when it's combined with promotional messages for products, services or special offers, your music system becomes a very powerful marketing tool.
Musicmaker puts you in control
Musicmaker gives you complete control of your airwaves, even in multi-outlet retail businesses. Our technologically advanced Digital Music Player (DMP) becomes your in-store or corporate music station, playing customised music interspersed with marketing messages. (But unlike a commercial radio station, you'll never hear your competitors advertising on your airwaves.)
Musicmaker's experienced music programmers work with every style of music - pop, rock, top 40, dance, easy listening, retro, café groove and jazz. We can vary your programming and messages for weekdays, weekends and every time slot from early morning to late evening, because the DMP has a real-time clock that tracks day, date and time. You can schedule different promotions exactly when you want them, and on-sell airtime to suppliers who have in-store displays or special offers.